Color of the Year 2023

New Year, New Hue! Having some new colors to lean into are just what we needed right now to swim through 2023. Am I right?

The Pantone Color of the Year 2023 is Viva Magenta.

“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration... [It] revels in pure joy, encouraging experimentation and self-expression without restraint."

Check out our curated magenta red-hued swimsuits and intimates color lineup below, we know you will find something that matches your energy. Cheers to sunny days ahead. Happy Shopping!