Color of the Year 2018

Color of the Year 2018

New Year, New Hue! We couldn’t be more excited about the Pantone Color of the Year for 2018, Ultra Violet.

Originality, ingenuity, and visionary thinking. The royal blue-based purple shade inspires these traits and more. In a time where innovation and inventiveness are sought after, the bright violet hue evokes a higher awareness preparing the way for what is yet to come!

Complex and contemplative, Pantone's Ultra Violet color pick intrigues thoughts of the cosmos and what discoveries lie ahead. Full of emotion, the depth of this purple conveys artistic expression and encourages individuality. What better color to add to your bikini wardrobe than our Bright Violet or Alien purple bikini pieces? Let the excitement of what is yet to come speak through your bikini color palette in 2018! Happy Shopping.

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