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Color of the Year 2020

Color of the Year 2020

New Year, New Hue! We couldn’t be more excited about the Pantone Color of the Year for 2020, Classic Blue.

The year of blue bikinis! Royal, shimmering, tranquility inducing blue bikini hues are here.

Evocative of the infinite sky at dusk, the elegant yet simplistic Classic Blue hue brings a sense of reassurance and comfort. With technology ever evolving beyond our capacity to comprehend at times, we often seek restful colors that allow us to re-center and concentrate with clarity.

We couldn’t be more thrilled about Classic Blue ushering in the new year and the new decade. Our Blue Rebel bikini hue embodies the Pantone color perfectly. We’ve been gravitating towards blue bikinis for a while now, embracing the cleansing effect they provide while soothing our sun-kissed souls. Whatever your goals are for 2020, do them in style with our curated collection below highlighting the best blue bikinis complementing the Pantone Color of the Year! Check out Blue Rebel, Pacific Blue, and Azure. Happy Shopping!

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